We try to get real with things as quickly as possible. For us, real means something we can all look at — a picture, a sketch, something visual. Until everyone’s looking at the same thing, it can be hard to reach actual agreement. Five people may read the same paragraph, but they often interpret the words differently. But when you look at a picture, a mockup, people are more likely to reach agreement — or valid disagreement. Whichever way they go, at least we know where they actually stand, not where we think they stand. Pointing at something real cuts through to the truth.— Jason Fried, Managing Conflict